Project type: Interior
Area: 100 m²
Location: Vilnius, Lithuania
Team: Laura Malcaitė, Dmitrij Kudin,
Photographs: Leonas Garbačauskas
To create a nuanced, immersive world of fragrances as opposed to the spirit of practicality and routine consumption of the surrounding shopping centre. This was an imperative idea behind the project. We had to secure the maximum open space, yet offering a buyer an atmosphere quite different from the dominant commercial environment. Concurrently, we focused on the visual integrity of different brand names, also having in mind friendly navigation for the buyer.
This interior is a blend of two opposites - rationality and mystification.
Rationality. The interior is visibly associated with the 60’s style: the combination of materials (glossy lacquered veneering, brass fittings, mirrors, painted aluminium), furniture shapes. Forming an orderly structure of the goods on display, the shelves are arranged peripherally in several symmetrical sections with accented brand presentations.
Mystification. Upon entering the shop, you encounter makeup tables with mirrors that distort and mystify the space, suggesting a new reality - the ephemeral world of fragrances. A different, somewhat irrational reality reveals itself in a cash desk unit as if detached from its other half and the console just hanging in the air. The shelving units are topped with glass spherical objects. These are Globe de mariée. At the end of the 19th century such glass domes came into fashion in France for displaying and keeping of wedding souvenirs, soon spreading far beyond. In this interior, they have transformed into a perfume deification object, a kind of reliquary that adds the display structure certain historical associations.
This mystification does not possess any deep semantic fields; decorative enough, it does not require intellectual empathy. Its secret purpose is to awaken some other senses, which would lure the buyer into the world of fragrances so efficiently laid out on the shelves.