D&YOU fashion store

Clear forms and simple structural solutions made it possible to create a space of its own peculiar rhythm, open, democratic, and inviting. A partition of vertical wooden boards divides the shop into two parts.

The first part houses the exposition.
The second part farther in the shop is a stage for the essential buying processes to be performed: here you find a “randomly” placed cash-desk counter; the whole stretch of the back wall is given to changing cubicles.
They are well seen from the hall. The women changing clothes become part of a socializing process.
They may feel like models on a catwalk, showing clothing to accompanying men or female friends, comfortably seated on the colourful pouffes.
The shop enjoys a multidimensional space; with only a few people having dropped in it looks busy and inviting, familiarising customers with high fashion process.

Project type: Interior
Status: Built
Area: 104 m²
Year: 2012
Location: Moscow, Russia
Team: Dmitrij Kudin, Laura Malcaitė
Photographs: Darius Petrulaitis