LES MORALISTES. Skin care cosmetics store.

This interior is like a peach skin, but when translated it turns out to be man-made, prompting that everything is just technology. The main idea of space is an interpretation of the classic order and the interlacing of futuristic technocratic elements. It is slightly ironical towards the perception of identity through the social media filter and the concept of beauty in today's context. It explains why hanging monitors with transparent chips and visible wire strands appear in the centre of the store. Mirrors make an integral part of the overall arrangement. It is a moment of interactivity, an opportunity to see yourself through an ad filter.

The interior is one colour though featuring different materials and textures. The colour appears stereotypically pink, though showing a clear shift toward a yellowish gamut. This is a deliberate action. The feminine spirit is identified by most people precisely through the pink colour, but the tonal shift gives it a different, broader meaning. It becomes more abstract, enveloping, marginally soft, therapeutic. The exposition element in the central area refers to soap in its materiality. That is to cleanliness. The same material is used for the logo system. They are like bars of soap standing on shelves. Copper in the interior adds a sense of noble longevity.

This interior gives a sense of pleasant deception. A promise of eternal youth.


Project type: Interior
Status: Built
Area: 40 m²
Year: 2021
Location: Vilnius, Lithuania
Team: Dmitrij Kudin, Laura Malcaitė, Liucija Kuchalskytė
Photographs: Norbert Tukaj