TRIP SHOP. Kaunas Mega

Project type: Interior

Status: Built
Area: 160 m² 

Year: 2016

Location: Kaunas, Lithuania
Team: Laura Malcaitė, Dmitrij Kudin, Karolina Jašinskaitė

Photographs: Darius Petrulaitis

 

To create a new identity for the Trip Shop store chain reflecting city culture was the client's requirement addressed to Inblum architects.

The Trip Shop trade mark is a streetwise fashion ambassador to Lithuania, selling men's street-style clothing, footwear, accessories and skateboards.

The first 162 sq m Trip Shop store under the new interior conception has been opened at Mega, a shopping centre in Kaunas.

Streetwise fashion is a style imbued with defiant avant-garde fashion reflecting various existing subcultures. The very notion hints at the style origin - it is the street, the city - quite outside a fashion designer studio. Here the skateboard is not just sports equipment, but it is a means of self-expression as well as an important youth subculture attribute.   

Multiformity of city spaces. The historical context is interwoven with industrial areas and modern architecture.

The shop interior reveals this multi-layered city character through unfinished, sometimes rough surfaces that are well-balanced with sophisticated and refined design elements.    

Seeking to reflect the origin of street culture, the design of this minimalist streetwise fashion and skateboarders' shop resorts to primary materials. The shop attraction points are hanging sculptural  volumes made from rainbow galvanized steel, their form and colour depending on a viewing angle. 

The shop perimeter made of naturally grey MDF board serves a background for colorful wear items.  

The ceiling presents a black box, framing and combining all interior elements. It outlines the difference between perception of physical objects and of what is beyond perception. This impression is strengthened with lighting pointed at the perimeter and the floor. The hanging structures are illuminated both from the inside and the outside, making an impression as if freely hanging in the air.